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Please don't buy my book.  I'm serious.

6/3/2013

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Please don’t buy my book.  I’m serious.  In fact, please don’t purchase either of the books I’ve written, or tell your friends to purchase them.  But I’m not telling you NOT to spend your money, just don’t spend it on me.  Instead, I have a humble recommendation for what you can do with that same $20, the amount you spend on Starbucks every week, which can completely change someone’s life for the better.

Rather than buy my book, I’m encouraging you to do something different with that $20 – fund a microloan to an impoverished person.  I know, I know, you gave at the office, you donate to charity at your church, or you’re overwhelmed with infomercials soliciting donations for people in far away places but this is NOT a donation.  

Listen closely, because what I’m about to share is considered one of the most effective ways to bring people out of desperate poverty all over the world, giving them and their children a fighting chance for a decent life.  

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A microloan is exactly that, a small loan, not a donation, that you grant to an individual.  The money is used to fund commercial ventures with the potential of propelling the recipient out of the cycle of poverty they're mired in.  Sometimes they buy a goat, which produces milk that they can sell, or chickens for eggs, or buy seeds and fertilizer to plant a harvest to prosper in the future.  Others use the loan to purchase wholesale goods that can be resold for profit, fund craftsmanship like hand-sewn baskets, or a sewing machine so they can take on work.  The ventures are self-conceived and self-monitored, but the recipient has to pay the money back in increments over a certain term, like 120 days. 

If they don’t pay it back they don’t get another loan, as simple as that.  However, most microloan programs, like Grameen Bank, report that repayment rates are between 95-98%.  Once the lender (you) is repaid, you can chose to work with the same recipient again, fund another person’s loan, or just pocket your original investment.

The problem with poverty in most countries is that there's no tangible lifeline to pull themselves out of it, like education, entrepreneurship, and old-fashioned hard work here in the U.S.  Instead, their desperate crawl upward is further slickened by racial, tribal, and especially gender taboos.  Basically, when women are born into poverty, they will always be poor, and their families will be poor, as will their children, and their children’s children.  The horrific gender-imbalance of poverty is well detailed in the book Half The Sky, which I highly recommend – if you can stomach it. 

But microloans, or microcredit, as it’s sometimes called, can give them a fighting chance to grasp otherwise-impossible financial momentum.  Originally traced to several organizations to help the poor in Bangladesh in the 1980’s, Muhammed Yunus is considered the father of the movement, as documented in his book Banker to the Poor, and won the Nobel Peace Prize in 2006 for his work.  As of 2009, an estimated 74 million men and women held microloans that totaled US$38 billion, all over the world.  

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The majority of applicants are female, and it’s been proven that allotting money to women, who are better with savings, investing for the future, paying their debts, and more conscious of the needs of their family, is vastly more effective than giving money to their husbands, who tend to use it on short-term consumer goods or just drink it away.    

The potential loan applicants apply through organizations like Kiva or ProMujer, where you can see their picture, read about their lives, and find out their business plan once they receive the money.  They post a certain target goal for their loan, say $500, and micro-lenders pledge money toward that goal until the amount is reached, when the money is delivered.  The repayments are carefully tracked and posted on the applicant’s profile on the website, so their credibility with repayment is of utmost concern so they won't jeopardize future loans.  

Microloans endeavor to augment what international organizations like the United Nations and billions of dollars in foreign aid attempt – to empower people to work their way out of poverty with permanent changes that end the cycle of poverty.  By making a microloan you are, essentially, not giving them a fish, but teaching them how to fish and supplying them with a rod.  Of course, microloans are by no means a panacea to the world’s poverty, and critics cite high transaction costs and interest rates, problems with disseminating these programs out of urban centers to remote rural areas, and the educational foundation needed to grasp these concepts and apply, as holes in the fabric of microloans.  It’s been found that microloan programs work best alongside educational initiatives, women’s discussion groups, and support networks that hold each other accountable to timely repayments.  This community enforcement model goes a long way to patching those holes.  

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Whenever pledging money or donating to charity, it’s best to thoroughly research the organizations, and the rating system at CharityNavigator is a great place to start.  Different microlending organizations focus on different issues or areas of the world, like Vittana, which funds education, not commerce.  Feel free to email me for more information or recommendations.

So please don’t buy my book, or skip your daily Starbucks this this week, and instead pledge that money to funding a microloan.  That $20 can kick start a venture for one of your brothers or sisters in the world, allowing them to feed their families, keep a roof over their heads, access medical care, educate their daughters, and bring their children’s children out of poverty. 

From the bottom of my heart, thank you.  

Norm :-)

PS If you'd like to read a few more of my thoughts about the nature of philanthropy and giving, check out this past article.  

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    Norm Schriever

    Norm Schriever is a best-selling author, expat, cultural mad scientist, and enemy of the comfort zone. He travels the globe, telling the stories of the people he finds, and hopes to make the world a little bit better place with his words.   

    Norm is a professional blogger, digital marketer for smart brands around the world,  and writes for the Huffington Post, Hotels.com, and others.

    Check out South of Normal his Amazon.com best-selling book about life as an expat in Tamarindo, Costa Rica.

    Cambodia's School of Hope explores education and empowerment in impoverished Cambodia, with 100% of sales going to that school.

    The Book Marketing Bible provides 99 essential strategies for authors and marketers.

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