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Your April 2017 postcard from Norm; Where I'm from.

3/30/2017

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Where am I from?
 
When I started these digital postcards last year, my intention was to connect on a deeper, more personal level with all of my friends around the world, old and new. So when I was brainstorming for a topic for this month’s postcard, I realized that not all of you know where I came from.
 
Of course, I grew up with many of you in our humble and gritty hometown, or maybe we went to college together, or ran in the same circles in California. But for the majority of people receiving this postcard, we’ve met somewhere along the way, probably briefly. And for a large number of my friends here, we’ve never even met, as you’ve been kind enough to read one of my books or blogs and we connected that way, but never in person. A lot of you have never been to America, and haven’t heard of a little place called “Connecticut.”
 
So I decided to sit down to write a little bit about my family, childhood and upbringing so we can become better acquainted. I’ll share the beginning with you now, and the rest from high school, college and beyond (and trust me, it get’s entertaining!) in later postcards.
 
I hope you feel like you know me a little better after reading it. I also hope that you keep saying hello and sharing your life with me, too.
 
***
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Both sides of my family are from Germany. On my mother’s side, my great grandfather came from a line of stonemasons. My grandfather, born in 1890, in a village in Germany, was quite a dynamic man for the times. Aside from being Post Master of the village they lived in, he was a lover of the opera, an avid mountain climber and outdoorsman, spoke four languages after teaching himself Middle High German and Latin, and even wrote a book documenting the village’s history, for which he won a medal from the government for that important cultural contribution.
 
Thankfully, my family had nothing at all to do with the war effort. In fact, my grandfather even rescued his Jewish best friend from certain death at Auschwitz.
 

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My mother was born in 1945, the year WWII ended. While still pregnant, my grandmother had to run into the woods to hide when Allied planes strafed the town, and a few buildings down the street were bombed into rubble. South Germany was occupied by the French Allied Forces after WWII, and everyone had to house an officer. Those who ended up in Russian occupied territory weren’t so lucky.

I don’t know much about my father’s side of the family, except that he grew up in the eastern part of Germany, which became the Communist Eastern Bloc after WWII. His family actually escaped to the West when he was just a boy, leaving everything behind, including a factory they owned. He was an engineer, artist, musicians, and pilot. 


​My mother and father both emigrated to the U.S. to work for Polymer, a company, in Connecticut (a small state sandwiched between New York City and Boston, for my foreign friends who aren’t familiar with it).
 
My mother, Angelika, was a secretary and translator who spoke three languages fluently, Moving to a far off foreign country at only 20 years old was a huge and brave accomplishment for a woman in those days.

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The owners of that company, Nancy and Jack, and all of their kin, became our family here in the United States, including my spunky Aunt Lily and my beloved Uncle Joe. 

I was born in Bridgeport, a rough city in southern Connecticut, but my family lived in nearby Monroe, a rural and quiet area not far away. My parents bought their house for $19,900 in 1968. It was a split-level ranch home with 3 acres of forest around and a series of big rocks in the front yard.

As a clumsy toddler, I’d run out the front door and trip and fall in the same place every time, busting my lip open on the same rock. (I still think that’s why I have big lips.)  

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My sister, Barbara, is two years older than me. She taught me how to ride a tricycle around our living room before I could even walk. I don’t remember too much about that house or our life then – I can’t tell if my memories are real or just from the faded and yellowed photographs of the time.
 
But I do have a few distinct memories of those first years of my life.
 
The first thing I can ever really remember is sitting in a high chair in the kitchen in that house in Monroe. I was facing the kitchen window and the sunlight was streaming through. At that moment, suddenly, I was conscious of my life. The sunlight made everything glow and it was so beautiful.

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I also remember that every evening before dinner, my mother would tell everyone to wash up. I don’t remember her saying this, but my father would grab me and put me on his shoulders and carry me down the narrow hallway to the bathroom, bouncing playfully like a roller coaster ride.
 
My father, Ferdinand, was also a recreational pilot and owned a couple of small aircraft. While other families packed up their station wagon and went on a road trip, he’d have us pile into his Cessna and fly to a remote island on the Bahamas. I don’t remember anything about those trips – even about being there – except that I’d play with plastic toy safari animals on the back window ledge of the plane as we flew. 


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​Tragically, my father died in a plane crash when I was only two and a half years old. He was piloting a single-seat plane one clear October day when the engine failed.
 
My mother, not even 30 years old at the time, was left alone in a foreign country far from any family. I’m sure she thought long and hard about returning to Germany. But instead, she decided to stay in the U.S. and Connecticut and restart our new life. We moved to Hamden in Connecticut, right outside of the small city of New Haven where she worked at prestigious Yale University.
 
I realize that most of what she did from that point on was with her young children in mind, trying to give them as good of a life as she could, and I respect the hell out of her for that. Eventually, she even put herself through nursing school, graduating magna cum laude, and went back to get her graduate degree later on.

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I grew up right there in Hamden, in a colonial brick house at 34 Pickwick Road. It had a big apple tree in the front yard that shed hundreds of small apples half of the year, and we’d spend hours picking them up. A little creek that ran through the back of the property, which felt like a raging river when I was little.
 
When we first arrived in Hamden, I was enrolled at Sunshine and Lollipops Preschool, a name that permanently ruined any chance of having street cred. 

The next year, I started school at Ridge Hill School, which was not far from our house. I walked to school every day. (Yup, uphill. Both ways. Even when it snowed. Which was every day.)

I went through a phase where I was pretty damn cute, complete with pimped-out little 1970s outfits. Then, I went through a phase where I wasn’t so cute. In fact, my ultra-dorky, buck-toothed “Schriever Beaver” phase lasted right up until high school. (Some would argue that it’s never ended!)

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Cute.
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Still cute.
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Not so cute.
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​Ridge Hill was designed in a space-aged theme, with homogenous red brick walls, ramps instead of staircases, open units instead of closed-door classrooms, and few windows When it was built in the 1960s, the race to the moon between the U.S. and The Soviet Union was in full swing.
 
Throughout grade school, the dark cloud of the Cold War hung over all of us. We really thought that any day, the Soviet Union could push the button to launch their missiles and the world would escalate into nuclear war, causing all of our demise. It was very real to all of us, and permeated not only newspaper headlines, but also in movies, songs, video games and other popular culture.
 
We even had emergency drills where we had to hide under our desks in case of a nuclear war. (I don’t know how the hell being under a desk would help if someone dropped a nuke on us.)

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​At that time, there were no cell phones, no social media, and no computers in our lives. Hell, we didn’t even have a microwave oven until my middle school years. The daily newspaper and evening television news were the only source of information for most people. For us kids, if we wanted to know something we had to thumb through the 26-volume Encyclopedia Britannica that was sold door to door, or, better yet, just asked someone’s Pops. So your neighborhood friends were your whole life after school. 
 
I played football and baseball with Tyson and Greg a few streets over, or hung out and rode bikes with Bruce and Ed down the street. It seems unimaginable these days (at least in the U.S.), but our parents would send us outside to play and tell us not to come home by dinnertime. The world sure has changed. 

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​Our little BMX bike gang rode around all day, causing as much trouble as possible – which really wasn’t much. I do remember going through a kleptomaniac phase where I’d go to the nearby Hamden Plaza and steal everything that wasn’t bolted down, which lasted until my shopping bag filled with stolen books ripped apart and I got busted.
 
We even had the requisite neighborhood bully, Fat Pete, who tormented me. Hell, I don’t blame him, as I was an easy target. I tried watching as many ninja movies as I could to mount a defense, but for some reason, it didn’t help.
 
When it was time to name our new family puppy, I preferred something like “Killer” or “Kujo,” but my mom and sister outvoted me and named the dog “Sunny.”

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There was a pond back behind our neighborhood parochial school so in the summer, we’d go fishing, and in the winter, ice skate and play hockey. A few times a year, we’d go watch the New Haven Nighthawks play hockey. Held in grimy stadium in New Haven, the games were secondary to the real fun: the fights. There were plenty of fights between the players on the ice, and when those calmed down, there were brawls in the stands between the drunken fans, at least half of whom looked like they just got back from the Vietnam War.
 
There was little league baseball (which I sucked at) and soccer, but my true love was art. I’d draw for endless hours and really had a natural gift for it, even getting accepted into an adult art class as a kid. I used so much expensive paper that my mom started buying industrial rolls of newsprint for me to sketch on. It was definitely my way to escape into another world, and I was introverted to a fault but never short on imagination – something that hasn’t totally left me.

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I saw my first real fight at the Basset Field parking lot, when Chris B. and some kid from another neighborhood ran at each other, jumping in the air and colliding in a fury of fists and kicks like something out of a kung-fu movie.

I even had my first real kiss right there in the neighborhood, when an older girl with braces named Cynthia planted one on me. It was both a terrifying and exhilarating experience, sort of like doing something very French with barbed wire.

 
I remember being sent home from school early when President Ronald Regan was shot in 1981. We all watched in on TV again and again, as that’s all that was played on 13 channels. But by the next year, Michael Jackson’s new groundbreaking video, Thriller, on the newly-released cable channel, MTV, was a much bigger deal.
 
The PacMan video game was taking over, everyone was wearing Nike Cortez, Nelson Mandela was still locked up in a South African jail, and Live Aid brought the famine in Ethiopia to our conscience.
 
The times were a-changing, and soon, sixth grade was over. But while my elementary school had been decidedly suburban, my middle school was in the rough inner city, which created its own problems for me…

-Norm  :-)


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A special 'thank you' from Liza Mae

3/29/2017

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​Last week, a friend of mine from Germany who’s living in the Philippines, Denise, told me about a girl little named Liza Mae.
 
Liza Mae is an adorable, spirited, and upbeat little 10-year old girl here in Cebu in the Philippines who has a terrible huge tumor growing on her face. The cancer started on her nose in November and has grown so large that it’s practically covering her entire face, except for one eye.
 
Unfortunately, her single mother is poor and didn't even have money to admit her to the hospital. Luckily, a wonderful local nonprofit called Everlasting Hope was doing their best to find help for Liza Mae. I’d originally come across Everlasting Hope through Denise in December, when I volunteered to dress as Santa Claus for the children’s Christmas party.
 
So after hearing more, I set offered to donate some of my own money to help cover Liza Mae’s first round of care and treatment.
 
Their initial estimate was that it would take about $1,000 USD to get her into the hospital immediately and for the medicines and procedures she needs to try and save her life.

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​That’s a big number, so I also sent an email about Liza Mae to a couple friends and my mother, and then posted an edited photo of her on Facebook. (Her mother initially didn’t want photos of her tumor on the Internet, but then acquiesced once she understood we were trying to help. But I covered her tumor in the photo, anyways.) 
 
To my amazement, not only did we raise the $1,000 USD in less than 48 hours, but we blew past that goal, reaching more than $1,500 as I write this.
 
I was floored by the caring and generosity of people a world away from Liza Mae, who would never meet her - and some who had never even met me! Someone gave $250 in one donation; $50, several gave $20.

​Local Filipinos even seemed to be inspired by her story, donating what they could, as many are poor, themselves, and just trying to survive. One Filipina friend donated $30 USD; her grocery money for the week, while another gave just 20 cents but with a very loving note explaining it was all that she had.

Another good Filipina friend of mine, Charlot, pledged her entire week’s salary for Liza Mae. Charlot is a single mother working the night shift at a hotel to make ends meet for her two children, and to donate ¼ of her own threadbare monthly salary was an act of compassion like I’ve never witnessed before.

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​“Tell her to be strong; that someone is praying for her from far away; tell her to hold on tight and fight; that she needs to keep her hopes up. No matter what,” wrote Charlot in a message to me.
 
“Tell to the mother that she needs to be strong for her child no matter how painful it is seeing her daughter in that situation. Tell her God is with us. Our prayers are for them.”
 
I was literally reduced to tears as the donations and well wishes for Liza Mae kept coming in.
 
Aware that the funds were confirmed, Everlasting Hope wasted no time arranging doctors appointments for Liza Mae, as even a few more days delay may have cost her life. I met with Leah from the nonprofit and happily gave her the funds: 50 crisp blue 1,000 Pesos bills, or $1,000 USD – YOUR donations.
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​Of course they presented me with a receipt and promised to provide hospital bills and a spreadsheet of expenses so that we know the money goes to the right place. Like I said, I’ve worked with Everlasting Hope before, as has Denise, and so I trust them completely but that kind of accountability is always important with philanthropy – especially in the Philippines.
 
Yesterday afternoon, I received a message from Everlasting Hope that they’d indeed gotten Liza Mae into the doctors.
 
She’s now admitted into the hospital and getting a much-needed blood transfusion that can save her life (she has the less-common type O+ blood). Liza Mae and her mother wanted to express their warmest gratitude to all of you, so with the help of Everlasting Hope, they created this beautiful sign and sent this photo from the hospital to share.
 
I have already pledged the second round of donations for Liza Mae. While there is a long road to eradicate the tumor and treat the cancer, you’ve given Liza Mae and her mother something much more valuable than money – hope – thanks to the love and generosity of strangers, near and far.

- Norm  :-)

***
 
If you’d like to help Liza Mae, my PayPal is hi@NormSchriever.com for donations. Even if you have only spare change to donate it would be great - any amount helps.
 
You can also donate directly to Everlasting Hope or find out more about them at everlastinghope.org or on their Facebook page.


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Sneaker Gods; 50 Facts about Nike and the immortal swoosh.

3/25/2017

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Nike, Inc. sits atop the mountain as the most successful athletic, sneaker and fashion brand ever. In fact, Forbes Magazine lists Nike as the #18 most valuable brand in the world. With 56,000 employees worldwide and annual sales topping $30 billion, Nike, simply NKE on the New York Stock Exchange, is considered one of the top companies of all time.
​But it wasn’t always that way as long before they were Sneaker Gods, the concept for Nike was born from humble origins...
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1. The company that was to become Nike was conceived on January 25th, 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports.

2. Phil Knight first thought about starting a sneaker company while writing a college paper. He believed that sneakers made in Japan could compete with the popular German brands like Adidas and Puma.

3. If that was the inspiration, then Knight’s motivation came during a more auspicious incident. Before he ever founded a sports footwear company, Knight went for a job interview with some other company. But when Knight reached for his handkerchief, he actually pulled a sock out of his pocket. He was thoroughly embarrassed and didn’t get the job, which led him to think about rejecting a traditional job and starting his own company instead.
 
4. Once Blue Ribbon Sports was founded, it acted as a distributor for Onitsuka Tiger, a Japanese footwear company that would become Asics, for about 8 years, executing the theory of Knight’s paper that Japanese brands could compete.

5. Bowerman and Knight knew each other from the University of Oregon, where the former coached track and the latter was a middle-distance runner.

6. Blue Ribbon Sport’s first employee was a man named Jeff Johnson, a former running rival of Knight, who came aboard the company in 1965 and sold shoes from the back of his van at track meets. Later, the first BRS store was opened at 3107 Pico Blvd, in Santa Monica California.

7. In 1971, Knight and Bowerman, with Johnson still as their employee, changed the name of the company to Nike, and shifted its focus to manufacturing their own athletic sneakers. At that time it’s reported that the company only had $1,200 in the bank. Phil Knight actually wanted to name the sneaker line “Dimension 6” instead of Nike! No matter how revolutionary their sneakers were, success would have been fleeting with that name.
 
8. It was Jeff Johnson who came up with the concept and name Nike, which was inspired from the Greek goddess of victory.

9. The now ubiquitous Nike swoosh logo was originally conceived by a Portland State University student named Carolyn Davidson, who designed the Swoosh for a mere $35!

10. However, in 1983, Davidson was invited to a luncheon honoring her, where Phil Knight presented her with a diamond ring embedded with the Swoosh logo, a certificate of appreciation confirming her as the originator, and most importantly, options for Nike stock that were worth $640,000 at the time – and are probably worth hundreds of millions these days.

11. But the first shoe to adorn a Nike logo wasn’t a sneaker at all, but a soccer cleat. Only later did Nike start focusing on running sneakers.
 
12. If you have a pair of Nikes in the house (chances are almost 100% you do) then pick them up and look at the bottom. In fact, that tread you’re looking at was first made inside a waffle iron! Founder Bill Bowerman was making waffles with his wife one morning in 1971 when he got the idea for an athletic shoe sole that had square grids for better traction. By 1974, the “Nike Waffle Trainer” was patented and on shelves. And no, they didn’t keep making them with Bowerman’s waffle iron.

13. One of Nike’s first signature sneakers was the Cortez in the late 1970s/early 1980s. But they were far from unique. If someone at the time picked up the Onitsuka Tiger Corsair and Nike Cortez and held them side by side, they’d notice the obvious inspiration derived from Knight’s old parent company.
 
14. Long before Nike was a household name or mega popular with athletes, tennis player IIlie Nastase was the first professional athlete to endorse Nike, signing a contract in 1972. The original tennis bad boy, the Romanian Illie “Nasty” won two Grand Slam singles titles but was hardly what we’d consider a good role model and company ambassador, as he cursed out match officials, antagonized his opponents, threw tantrums, and partied, drank, and womanized.

15. Nastase may have been the first officially recognized Nike spokesperson, but the heart of the company still belongs to Steve “Pre” Prefontaine, a running legend at the University of Oregon before his tragic demise in a car accident in 1975 at the age of 24. Phil Knight still refers to Steve Prefontaine as the “Soul of Nike” and there was a whole line of clothing dedicated to the man.
 
16. The world-famous “Just Do It” slogan and campaign was actually inspired by the words of a serial killer! In 1977, Gary Gilmore was sitting on death row, scheduled for execution by firing squad. Reportedly, moments before he was put to death, Gilmore stated, “Let’s do it,” his last words.

17.  The slogan spread, becoming the base for Nike’s “Just do it,” campaign launched in 1988. The first “Just do it” ad featured then 80-year old running icon Walt Stack, jogging across the Golden Gate Bridge. The ad campaign and Nike slogan became so famous that it’s now enshrined at the Smithsonian National Museum.

18. Despite its early popularity and success, the Nike brand started to slip by the mid 1980s. Sales slipped and profits stagnated as other brands caught up, exposing Nike as a great concept that suffered from being a shoe only for runners, and without an iconic athlete as their spokesperson.
 
19. All that turned around virtually overnight when Nike took a chance on a gangly , unproven rookie out of North Carolina who was playing for the Chicago Bulls, high flying his way through the league.

His name was Michael Jordan.

20. When Nike first signed an enigmatic, high-flying rookie for the Chicago Bulls out of North Carolina, it completely changed the fortunes of the company, which had been coming back to earth.

21. But the legendary Jordan/Nike union that completely changed pro sports as well as fashion and the athletic industry almost never happened. Nike was originally most interested in signing former Maryland college star Len Bias, who was drafted and set to join the powerhouse Celtics. Bias was considered far more talented than Jordan at the time, and even had a passion for fashion and design, a good fit for Nike, who wanted his input on his own sneaker. But that partnership ended tragically when Len Bias passed away from an overdose shortly after he was drafted, and Michael Jordan became the logical second choice.

22. But Michael Jordan didn’t have his own line of Air Jordans at first, lacing up the Nike Air Ship when he first played.

23. In fact, when a young Jordan first saw the prototype sneaker built for him, the Air Jordan 1, he hated it! He thought the red and black coloring looked like his former college rival North Carolina State’s team colors. Even when reminded that he was in the NBA now, not college, and his own team the Chicago Bulls wore red and black, he was set to reject Nike’s overtures. Fortunately, his parents convinced him to fly out and meet with the Nike executive team, even if just to decline in person. But the meeting went well and Nike sold Jordan on their vision.
 
24. The Nike Jordan line of sneakers wasn’t just successful, it shattered expectations. Original projections anticipated $3 million in sales for the first three years of the Air Jordan line, but Air Jordans did $130 million in sales in the first year alone!

25. Despite the sneaker’s popularity, the NBA originally banned players – including Jordan – from wearing Air Jordan sneakers. But instead of signaling the death of Jordans, the ban had the opposite effect, giving Jordan, Air Jordans, and Nike a blitz of publicity, transforming them into the most sought after shoe from the streets to NBA courts.

26. Nearly 30 years later, Air Jordans are still the top selling athletic shoe line in the world. Even though Jordan hasn’t played pro basketball since 2003, he brings in about $60 million yearly in endorsements and royalties.

27. With Jordan on board, Nike expanded and solidified its dominance of the industry in the late 1980s with a creative ad line featuring movie producer Spike Lee as well as the advent of cross training shoes, endorsed by the iconic two-sport athlete, Bo Jackson.
 
28. Professional athletes weren’t the only ones popularizing Nikes in the 1980s, as Marty McFly – actor Michael J. Fox ‘s character in the hit movie, “Back to the Future,” donned Air Mags.

29. One of Nike’s all-time most popular sneaker lines, the Air Force 1, was introduced in 1982, but discontinued after only one year. Luckily, it was re-released in 1986, and went on to be their second-most famous design.

30. Nike caught plenty of heat from the media, community organizers, and even politicians in the late 1980s and early 1990s when many children and teens, especially in urban and disadvantaged areas, were being jumped, shot, and murdered for their Air Jordans.

31. There were plenty of other blunders and missteps along the way, but Nike did a great job of adapting to what the market was calling for. For example, Nike made acid wash denim golf shorts in 1991, but quickly cancelled the fashion faux pas. Nike took a hit for signing American sprinter Justin Gatlin to an endorsement contract right after served two bans for doping. They also once put a map of South Carolina on t-shirts designed for the Carolina Panthers football team (that played in NORTH Carolina), and sales dropped in the early 1990s as the grunge movement hit and Nike tried to keep up with their semi-line of Nike hiking boots.

32. When Nike used the Beatles song ‘Revolution” in their 1987 commercial (the first time a Beatles song was ever used commercially), they forgot one little detail – to get permission from Apple Records, the Beatles’ record company, first. Apple sued Nike for $15 million, though it came out that Nike had paid $250,000 for the use of the song – but only for one year – and they thought they had the blessing of Yoko Ono. Either way, Nike discontinued the ad with ‘Revolution” in March of 1988, but Yoko Ono did give the company permission to use John Lennon’s song ‘Instant Karma” in a later ad.
 
33. Nike signed a long-term partnership deal with the Brazilian national soccer team, kicking off its foray into competing for brand recognition and market share in the world’s most popular sport.

34. During the 1996 Summer Olympics in Atlanta, Nike released television and billboard ads that stated, “You don’t win silver, you lose gold,” which enraged a lot of bronze and silver medal winners and alienated many fans.

35. When Niketown in Boston, Mass prominently displayed t-shirts with the slogans, “Get High” and “Ride Pipe,” Boston Mayor Thomas Menino criticized the company for displaying “distasteful” T-shirts. In a statement, Menino wrote, “Your window display of T-shirts with drug and profanity wordplay are out of keeping with the character of Boston’s Back Bay.”

36. Nike doesn’t own the factories where its products are made, which is common across the entire fashion industry. But it has also been widely criticized for its use of foreign labor, accused of exploiting workers in developing countries in ‘sweat shop’ factories. During the 1990s, Nike was derided for using child labor in Cambodia and Pakistan. In 2001, a documentary on BBC uncovered deplorable, unsafe, and exploitative labor practices – including child labor – when it featured six girls who worked at a Nike factory in Cambodia.

37. These days, Nikes are still manufactured in China, Indonesia, and Vietnam, but the first generations of Nike sneakers were actually made in the U.S.A.

38. The foreign-made sneakers may have advantages when it comes to cost savings, but that wasn’t the case when a U.S. cargo ship carrying containers of Nikes was lost at sea, causing random Air Solo Flight, Strike Force, and Pegasus sneakers to be spotted floating in the Pacific Ocean for a long time.
 
39. The athletic chain Footlocker stopped carrying high-end Nike shoes in 2003, as they were concerned with the growing violence and theft the expensive Jordan and other Nike lines was causing.

40. Nike almost cemented the most dominant NBA basketball player outside of Jordan when it was on track to sign a young Shaquille O’Neal, who had been offered a contract with shoemaker Reebok. But when Phil Knight met Shaq at the Nike headquarters to finalize the mega-deal, he was shocked and offended to see that Shaw was wearing all Reebok gear. Knight didn’t take kindly to the joke and took his Nike offer off the table. Reportedly, Phil Knight still holds a grudge against Shaq for the snub.

41. Although we now see Tiger Woods as the face of Nike golf, the idea of expanding from a running and basketball sneaker into a gold shoe and apparel company started way back in 1984 when employee Bob Wood conceived the idea and wrote it into the business plan.

42. The famous “Columbia Blue” color, popular in Nike shoes and clothing and officially North Carolina’s uniform color, is actually started with another college team, the Columbia Lions of the Ivy League.

43. In 1980, Nike completed its initial public offering by selling 2,377,000 shares of Class B common stock. In 1986 Nike revenues exceed $1 billion for the first time, and by 2004, their annual worldwide revenues surpassed $13 billion.

44. They now own control more than 60% of the athletic shoe and apparel market, including buying up smaller competitors like Converse, which they acquired for $305 million in 2003. Interestingly enough, the biggest threat to Nike’s dominance comes from upstart Under Armour with their athletic gear, not a rival shoe company.
 
45. The Lance Armstrong-inspired ‘Livestrong’ campaign was one of Nike’s most successful, despite the fact that founder Phil Knight thought the Livestrong bracelet was “one of the dumbest ideas he ever heard.”

46. In 1996, Nike opened its flagship store in New York, Niketown. But the world’s largest Nike store isn’t in the U.S. at all, but on Oxford Street in London, England, covering three levels and about 42,000 square feet.

47. While Michael Jordan helped put Nike on the map, their sneakers have a bond with the NBA that goes much further back. In fact, the first basketball sneaker ever made by Nike, the Blazer, was named after Geoff Petrie of the Portland Trailblazers.

48. In 2003, Nike 2003 took a gamble by signing high school basketball stars LeBron James and Carmelo Anthony. The gamble paid off huge as Lebron became a tour de force that  rivals Jordan, and Anthony became a superstar.

49. In June of 2015, Nike inked an 8-year deal with the NBA, making them the official apparel supplier for the league. The deal, which kicks out incumbent supplier Adidas, starts in 2017–18 season and will feature Nike logos on all NBA game jerseys for the first time.

50. Lebron James reportedly signs a $1 billion lifetime contract with Nike, the first sports figure in history to reach that echelon. 
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Want more awesome Nike facts? Check out this rad infographic from the folks at http://www.uk.16best.net

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30 Jumbo facts about elephants in Thailand!

3/13/2017

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I was just in Thailand, where I stopped by an elephant farm with friends to take a look at these majestic animals. However, the mere mention of elephants in Thailand brings controversy, as there is renewed attention on their treatment, care, and health while in captivity - and rightfully so. However, there are also plenty of "good" elephant rescue operations and centers in Thailand and Southeast Asia now, although it's often hard to decipher one from another.  So in an effort to promote their ethical and healthy treatment, I wanted to start today with 30 jumbo facts about elephants in Thailand. In part 2 of this blog, I'll delve into  the controversial topic of elephants in captivity for the sake of tourism, including conservation efforts and how to find a safe, responsible elephant refuge if you want to experience elephants in Thailand up close and personal.

1.  As any visitor to the Land of Smiles can attest, Thai people have a reverence for elephants, considering them regal and noble creatures. In fact, elephants have represented Thailand as long as the nation has been in existence, even appearing on ensigns and flags. 

2. One of the first-ever depictions of Thai people, a wall painting at Angkor Wat in neighboring Cambodia showing a Thai military unit, includes elephants that were used for war.

3. There are currently about 3-4,000 elephants in Thailand, a huge drop off from the 1850s, when 100,000 elephants roamed the country.

4. About half of all elephants in Thailand are domesticated and 20% of all elephants in Thailand are believed to live in the northern province of Chang Mai. In the wild, elephants live in National Park Reserves.

5. Tragically, the numbers of Asian elephants have been so pared, they are now classified as endangered according to the World Conservation Union’s (IUCN’s) Red List of Threatened Animals. Centuries of hunting and the destruction of their natural habitat as settlement took place caused this dramatic drop off in the elephant population.

6. Many of the male elephants were hunted and poached for the ivory in their tusks, which is a terrible problem that afflicts African elephants, too. In 1989, Thailand joined the rest of the globe in instituting a ban on elephant ivory in an attempt to protect the animals.

7. Female elephants usually lack visible tusks, as do some other species of male elephants in places such as northeast India. Male elephants in Thailand have tusks.

8. The two most common species of elephants in the world are African Elephants and Asian Elephants. Each has unique characteristics, but today, we’ll talk about Asian elephants, and more specifically elephants in Thailand.

9. Asian elephants belong to a very specific taxonomy, as do all living things. According to the Integrated Taxonomic Information System (ITIS), the proper name classification for the Asian Elephants is:
Kingdom: Animalia
Subkingdom: Bilateria
Infrakingdom: Deuterostomia
Phylum: Chordata
Subphylum: Vertebrata
Infraphylum: Gnathostomata
Superclass: Tetrapoda
Class: Mammalia
Subclass: Theria
Infraclass: Eutheria
Order: Proboscidea
Family: Elephantidae
Genera & species:  Elephas maximus (Asian elephant)

10. Asian elephants typically live in tropical climates in grassy areas and lowland forests, all the way up to cooler mountain terrain up to 10,000 feet high. They usually live right by large bodies of fresh water.

11. Although they’re some of the biggest animals on earth, elephants are actually herbivores.

12. While living in the wild, elephants use their agile trunks to gather fruit, bark, grasses, leaves, and herbs, and then chew and process it with large molars, eating up to 300 lbs. of food a day. While living in zoos or in captivity, each elephant typically eats about 125 lbs. of hay, ten pounds of herbivore pellets, ten pounds of vegetables and fruits, and a few leafy branches as dessert.

13. Elephants also use their trunks similar to how human beings use their digits, allowing them to delicately pick up small objects all the way to heavier work like tearing down tree limbs. They even extend their trunks like a handshake when meeting another elephant.

14. How sophisticated is an elephant’s trunk? Each trunk has more than 40,000 muscles, more than all the muscles in a human body combined!

15. Asian elephants are gray, a coloration that acts as a natural defense by allowing them to blend into the shade of their natural habitats.

16. Where does the saying “An elephant never forgets,” come from? Elephants have the largest brains of any land mammal on earth. They also have the largest volume of cerebral cortex of any land mammal, used for cognitive processing.

17. Asian elephants are so smart, that along with dolphins and some apes, they are the only animals that can recognize themselves in a mirror.

18. Even though they’re such huge creatures, elephants are silent when they walk, due to their wide, padded feet.
19. Elephants are known for their trunks, tusks, and also their charmingly large, flappy ears. Their ears actually help them cool off.

20. Elephants have skin that’s up to 1 inch thick, but is still sensitive to the sun.

21. Male elephants in Thailand can grow up to 21 feet long, stand 10 feet high, and weigh more than 5 tons, about 11,000 lbs.! Female elephants grow to about 8 ½ feet high and weight less than males.

22. Elephants are sensitive to the extreme sun and hot temperatures of tropical climates. They often need to hide in the shade or in water like rivers during the hottest times of the day. They also use their trunks to squirt water over their backs or into their mouths, or blow dust and dirt on their backs to cool themselves.

23. Elephants communicate with a language of rumbles, bellows, moans, growls, and other low-frequency sounds. The noises they use to communicate can travel up to a mile or more, reaching other packs of elephants.

24. Female elephants are called cows and males are called bulls. A baby elephant is called a calf.

25. Calfs nurse for the first two to four years of their lives, and up until their first birthday, gain 2-3 lbs. every day! Once they’re weaned off of nursing, young male elephants usually wander off on their own to establish their independence. Females stay a little longer, and once they reach about 13 to 20 years old, they can start having their own young.

26. Once impregnated, females carry for 20 to 22 months before giving birth, and usually have only one baby elephant at a time, though it is possible to have more. Newborn calfs enter the world already weighing around 200 lbs. and 3 feet tall.

27. Elephants in the wild have a life expectancy of 30-50 years, and some live up to 60.

28. Female and young male Asian elements live in herds with formal social orders. The oldest and largest female acts as the matriarch, dictating activities, movement, and passing down decorum. Herds sometimes join larger groups to form clans.

29. Asian elephants inhabit India, Sri Lanka, Myanmar (Burma), Indonesia, Thailand, Cambodia, Vietnam, Laos, Malaysia, Nepal, Bangladesh, and southern China. They once were found from Iraq all the way to the Himalayas and as far south as Java.

30. Elephants are extremely social, and are healthiest and happiest when they have frequent physical contact and communication with other elephants. Living solo or in captivity often leaves them lonely, confused, unhappy, and unhealthy.

***
​
In part two of this blog, we’ll cover the controversial topic of elephants in captivity and as tourist attractions, including conservation efforts and how to find a safe, responsible elephant refuge if you want to experience elephants in Thailand up close and personal.

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    Norm Schriever is a best-selling author, expat, cultural mad scientist, and enemy of the comfort zone. He travels the globe, telling the stories of the people he finds, and hopes to make the world a little bit better place with his words.   

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