Costa Rica is one of the most amazing countries on earth, with natural beauty, beaches, and a warm culture that's unparalleled. Every year, almost 2.5 million tourists visit the nation that has no army, and thousands of expats and retirees from the United States and Canada move there annually. If you're thinking about moving to Costa Rica - or just going for a vacation - you definitely will want to read these books. They're not guide books, but real life narratives by people who actually moved there and experienced Costa Rica first hand. The books are listed by popularity and you can click on the titles to link to Amazon.com

Feel free to email me if you have any questions about moving to Costa Rica. Pura vida and happy reading!  

-Norm Schriever   :-)

Happier Than A Billionaire.

In this humorous and witty account, Nadine Pisani shares what it is like to follow her dream of quitting her job and starting a new life under the sunny skies of Costa Rica. Along the way, she finds reliable utilities are not that reliable, quirky neighbors are unavoidable, and tackling red tape takes the strength of a linebacker. But with all its challenges, you'll learn why Costa Rica is ranked as one of the happiest places on earth--and you too may want to taste the Pura Vida lifestyle.

South of Normal.

A gonzo blast of laughs and adventure about a year spent in the tropical paradise of Tamarindo, Costa Rica. Frustrated and unfulfilled with the rat race in the States, businessman Norm Schriever quits his job, sells and donates all of his possessions, and moves down to Tamarindo, Costa Rica, with nothing but a laptop and a surfboard. But Norm soon finds that paradise has its dark side. Whether it’s adapting to the local customs and the language barrier, dodging lawless drug traffickers and corrupt cops, or spending “quality time” in a Third World prison, Norm always keeps his sense of humor and forges ahead, intent on finding the paradise he has been looking for. 

To download a free sample, click here.

In Search of Captain Zero.

In 1996, Allan Weisbecker sold his home and his possessions, loaded his dog and surfboards into his truck, and set off in search of his long-time surfing companion, Patrick, who had vanished into the depths of Central America. In this rollicking memoir of his quest from Mexico to Costa Rica to unravel the circumstances of Patrick's disappearance, Weisbecker intimately describes the people he befriended, the bandits he evaded, the waves he caught and lost en route to finding his friend. 

Two Weeks in Costa Rica.

Have you ever been attacked by monkeys, hiked in one of the most biologically diverse places on earth, or had your wallet stolen, then given back? Matthew Houde and Jennifer Turnbull share these adventures and more in the book, Two Weeks in Costa Rica.

Unraveling the Mysteries of Moving to Costa Rica.

Ever wonder what it would be like to leave the U.S. and move to the tropics? This book deftly blends the personal story of the author (who, along with her husband and parents, moved from Maine to Costa Rica) with incredibly helpful practical advice. A wonderfully readable resource for anyone considering moving to Costa Rica. First in the Mainers in Costa Rica series.

Paradise Imperfect.

Margot and Anthony were ordinary parents. With two jobs and three kids, there was soccer and carpool and too much to do, and a little chronic stress about money. Then one night, following a day that was a regular amount of hectic, Margot had an idea: “I think we should move to Costa Rica.” Seven weeks later, there they were, jobless on top of a mountain, hours from the nearest paved road. This witty, insightful memoir of a family's struggle to right itself in a leafy new world is about parenting and privilege, loneliness and connection. It’s about what happens when a stressed-out technology professional escapes with her loved ones to an idyllic mountaintop...and finds that even when everything changes, some things remain the same.

Hope, Happiness and Pura Vida.

Heart Attack = One Week Vacation = A Story of Adventure = Life Lessons = Is Your Life in Need of a Makeover? Go along on an adventure as Debbie Knight shares a seven year journey that she and her husband, Chuck, followed in pursuit of the “pure" life in Costa Rica. You will learn about the magic of Pura Vida in one of the happiest places on earth and learn sometimes why it can also be a rather frustrating experience. You will question if your life is on the right track or if it too is in need of a makeover.

I'm proud to announce the release of the book, Cambodia's School of Hope, a collaboration effort between myself and the children and staff at the Spitler School in Siem Reap, Cambodia.  The story of how the school came to be, and what they're doing to educate and empower children in poor Cambodia, is truly remarkable.  Read about it below and grab the eBook on Amazon.com.  We'll have a print version available soon.  100% of profits from book sales are going directly to keep funding this kids' educations!  

Thank you in advance for your support and caring about these kids!

-Norm  :-)


***
Cambodia's School of Hope.

A chance meeting in an exotic land on the other side of the globe.  A local guide trying to raise money to build a well in his poor village.  Hundreds of Cambodian school children who didn’t have a school to attend, or sometimes enough food, clean water, or medical care.  

What unfolded next is truly amazing.

The story begins in April of 2005, when Danny and Pam Spitler visited Siem Reap, Cambodia to see the famous temples of Angkor Wat.  During their four-day visit to the area their tour guide was a young Cambodian gentleman by the name of Chea Sarin. Over the course of their visit, it became clear that he cared deeply for the plight of the poor villagers in his country and especially for the children.  He told the Spitlers that the lack of clean drinking water was the cause of many health problems among the village children.

At the end of their tour the Spitlers decided to donate enough money to provide one of these wells to a poor village.  Sarin sent them photos of the well being built and then when it was finished.  A few weeks later, Sarin asked them if they would consider helping him start a school at a very poor village located about nine kilometers outside of Siem Reap.  The Spitlers agreed. 

The initial concept was to build one building, using lumber and thatch construction, with a dirt floor.  The building would be divided into two classrooms in anticipation of about 60 students.  With a construction budget of less than $1,000 Sarin was able to complete the building in just a few weeks and had money left over to build some rudimentary wooden tables, which the students could use for desks.

To the surprise of Sarin and the Spitlers, almost 100 children signed up to attend the school.  Classes began in July 2005, and additional students continued to arrive, and soon the school was serving 120 students by offering half the students classes in the morning and the other half in the afternoon.  Sarin was able to purchase supplies for the students and the classroom at an average cost of about $1 per student per month, and two well-qualified teachers were hired for salaries of $70 per month each.

Given the response from the village, the Spitlers decided to provide additional funds so that Sarin could build two more buildings and hire four additional teachers.   Sarin accomplished all of this within six weeks and when the school opened for the regular school year in September 2005 the school was able to accommodate 190 students in kindergarten through second grade.

Over the years, the Spitler School has continued to flourish and grow, and now a second school, the Kurata School, is open.  Thanks to Sarin, the Spitlers, the Spitler Foundation, and donors and volunteers from all over the world, over 800 children are now being educated and given a better chance to get out of poverty.  The school also undertakes many community projects like building roads, delivering food, trash pickup and recycling, and medical advocacy for the children.

The Spitlers and Sarin have been recognized as widely as the Cambodian government and the U.S. White House for their efforts but they do it all to give these children a brighter future, not for any accolades.  What started out as a chance meeting between strangers from different parts of the world turned into something so meaningful and special to so many people – Cambodia’s school of hope.

This book tells the story of the Spitler School and looks into the lives of the children who attend, their families, their village, and the beautiful, yet challenged, country of Cambodia. 

100% of the profits from this book are going directly to the Spitler School Foundation to help these children. 

Writing and publishing a book can be overwhelming enough, but when you're done and feel like sitting back and relaxing, it dawns on you that someone has to market the damn thing - and that unlucky someone is you!  

But with the proper know-how, some focused time, and a lot of hard work you can set up a solid marketing campaign and sell a bazillion copies. The good news is that it doesn't have to cost you much, or anything at all.

When I wrote my first two books I was broke even by starving artist standards, living with the locals in the Third World countries of Costa Rica and Nicaragua with no possessions. But I had time, and a lot of hustle, so I compiled this list of free marketing tools:  

1. Build a website – I prefer one with an integrated blog, analytics, etc. like Weebly.  They have a free membership, or an inexpensive upgrade to a pro account.  To see an example, click here.  Cost: $0

2. Set up a PayPal account – Set up an account so you’ll be able to sell books right off of your website, from your blog, or even by sending an email link.  Cost: $0

3. Mailing labels – These will come in handy if you are sending out books yourself.  There are organizations who will do a sample roll, as will Vista Print.  Cost: $0

4. Order business cards – Vista Print will give you 250 one-sided, full color cards for free if you don’t mind their logo on the back.  Cost: $0

5. Offer to speak – Organizations like your local Rotary, Kiwanis Club, and Chamber of Commerce are always looking for speakers.  Talk about the topic of your book, without blatantly trying to sell books.  Cost: $0 (and you might even get a free lunch out of it!)

6. Contact your public library – Most libraries will provide a forum for authors to do readings and book events for free, and often do a good job of promoting it.  They may even highlight your book if you are a local author.  Cost: $0

7. Make a video trailer – A fast paced, fun video with great music will engage people and promote your book 100x better than simple text.  I use iMovie, and my existing songs from iTunes, my photos, and voiceovers.  There are even ways to download existing videos from YouTube and edit out parts and use them in your video (with permission, of course).  Cost: $0  (Check out the videos for my first book, and the second)

8. Shoot author videos – I love shooting short videos talking about my book, the topic, or even reading.  A cool technique is to shoot a video of you (the author) saying thank you for buying the book, which you can host on YouTube, and then every time someone buys one you can post it on their Facebook or email them the link.  Cost:  $0  You can see my thank you video here.

9. Sign up for Pinterest – If you are looking for a demographic of 80% women who are educated people and make over $100,000 in the household, Pinterest is for you!  You’ll need some really clever images or infographics to use, but we’ll talk about those later.  Cost:  $0

10. Sign up for Instagram – This is another great photo site to spread awareness and create interest for your book.  Cost:  $0

11. Get a Twitter account – Twitter is the number one way to expand your reach much further than your local community and friends, and if you have some good information and value to offer, not just try to sell, the results can be explosive!  (read a fun case study of a blog I wrote that went viral on Twitter and got me 13,000 website hits within 48 hours)  Cost:  $0

12. Sign up for a Facebook Page – You’ll want a fan page for you as an author, and also one for the book.  Cost:  $0

13. Write a bio for the book – This will be used for the back of the book (usually 300-400 words), but also to post on all of these sites.  Also write a much shorter bio for introductions by media or on places like Twitter that only allow 140 words.  Mine is: South of Normal is a gonzo blast of laughter and adventure about a year living in the tropical paradise of Tamarindo, Costa Rica.  Cost: $0

14. Write an author bio – Same thing as the book, you’ll want to write a longer, and then short bio of you as a writer.  Make it fun, fresh, energetic, and use the active, third-person voice.  Cost:  $0

15. Set up your Amazon page, Goodreads page, and Barnes & Noble page – Now that you have a description of the book, a bio about the you, videos, and pictures, you can build author and book pages on these book distribution sites.  Cost:  $0 

16. Get a Wikipedia page – One of the coolest things is to have your own Wikipedia page!  You can’t write one for yourself, and there are specific rules for how to submit information, but it makes you feel like you’ve official arrived!  (for that reason I’ve yet to set mine up!)  Cost: $0

17. Write a press release – You’ll want a clean, tight, professional press release to send out to media.  I recommend drafting one that highlights the local angle for your hometown and home state, and a national release that is more topic-driven.  You’ll want to get this right, so do some research.  Cost:  $0

18. Cover image – You can take an amazing photo yourself and use it as your cover image (as long as it’s high enough resolution) or go to the stock image sites and buy one for cheap.  There are plenty of programs that will add your title and text in a variety of fonts, or you can post this job for a low cost on eLance.  Cost: $0 (though this is one I spend money to have professionally created)

19. Infographics – Social media sites are flooded with fun infographics, which have both an image and are stamped with your book title and website.  You can build these yourself with your images or graphics and then adding text.  I set mine up in PowerPoint and then save them as Jpegs.  Cost:  $0

20. Reader photos – Here’s nothing more fun than seeing a cool photo of a reader holding your book!  It’s a great marketing tool, too, because you can share it on every social media site, and other people will wonder what it’s about (and what they are missing).  I started a tradition with readers taking wild, creative, and fun photos of them holding the book.  It was a blast!  You can check out a small number of them on the slideshow here.  Cost: $0

21. Banners for Twitter, Facebook, etc. – Several sites have cover images that lay out horizontal, so it’s worth having an image of the book cover set up like a banner.  The individual sites will tell you the perfect size, and then you can manipulate to those specifications in your photo program.  Cost: $0

22. Email signature – Build an email signature with a signature, your contact info, a clickable link to your website, and a cool photo of you or the book cover.  Cost:  $0

23. Custom email – Set up a custom email address for you as an author or the book, so you won’t have to use a .hotmail or .yahoo or .gmail address (nothing looks less professional).  When you register your domain or sign up for hosting they offer a few email accounts for free. (For instance, mine is NormSchriever@gmail.com but I also use a hi@NormSchriever.com for professional interaction)  Cost: $0

24. Blog through your website – You’ll want to write a blog often (though it doesn’t have to be daily) to fill the search engines with valuable information about the topic of your book, tips and guides, and content from the book. This will get your name higher in the search engines and establish yourself as an expert, drive people to your site, and ultimately allow you to collecting email addresses of people who want to read your book.  Note – always allow for comments on your book and end with a question, welcoming feedback to engage your readers.  Cost:  $0

25. Send a weekly email letter – Once you have an email list of loyal followers, reach out to them via email with announcements, cool blog posts, giveaways, samples of the book, etc. to reward them.  I use MailChimp, which is free if your list is under 2,000 people.  Cost:  $0   

26. Free book giveaways and raffles – Host free giveaways and raffles for copies of your eBook or a coupon to a local business (and team up with the business so it doesn’t cost you anything).  Set them up on your blog and share them on Twitter and Facebook, which will help you capture more emails and build excitement.  Also I like offering a free download (like of the first three chapters) on your site.  Don’t require an email address for that – it’s like a free advertisement, and if people like it they will email you and want to buy the rest of the book.  Cost:  $0 

27. Join discussion groups and comment on other blogs– Instead of always focusing on bringing your target market to YOU, go to where THEY hang out – blogs, forums, and chatrooms about the topics.  Engage them on “neutral turf” with genuine discussion and value, building relationships, without overtly selling your book.  It will pay off in the long run once you earn their trust.  Cost:  $0

28. Ask people to test-read – There’s no better way to get people involved and interested in your project than to ask them to test read it ahead of time and offer their feedback.  I would recommend only giving 2-3 chapters to each person.  They’ll be allies in the project and help you market.  Cost: $0

29. Collect all feedback – Whenever someone says something good about your book, or about you as a writer, save it.  I like to take a screenshot and highlight and save their comments.  Save them all and you’ll be surprised how quickly they’ll add up to dozens of testimonials, encouragement, and a fun marketing tool.  Cost:  $0  

30. Reach out to your schools – Call or email every single school you’ve ever attended, from pre K all the way through college.  Share with them that you’ve written a book and offer to send them a free advanced copy for review, (but that you only have a PDF or eBook).  They may write you up in the school newsletter, involve you in alumni events, or even have you in to speak!  Cost:  $0

31. Mobile payment processor – You’ll want a way to take payments other than cash in person, so a processor like Square can be plugged into your iPhone.  It costs $10 BUT they will credit you back $10 once you sign up with their service because they charge a small fee on each transaction.  Cost:  $0

32. Presell your books – there’s nothing wrong with offering your book for sale a couple of months ahead of time on your website.  You can offer them something of value if they order pre-sale, like signing their book, include a free ebook, emailing them a bonus chapter, etc. This will help pay off some of the publishing or marketing costs.  Cost: $0

33. Book release party – This is the fun part!  Contact a local bar or restaurant and ask if it would be okay if you brought in 50 or 100 new clients on some night.  Ask for drink specials and even free appetizers for your party guests.  Set up a Facebook event page and invite everyone and spread the word.  Contact the local media to cover it, and post the link to the event on all of those blogs and groups you’ve been chatting in.  Have a sign-in book to collect emails and sell books right on the spot.  This is your time to shine!  (And once it's done shoot a little video thanking everyone, mixing in music and photos of them at the event, and email it to them and post it on their walls)  Cost:  $0  

To see the video of the book release party for my first book, click here.
DOES THAT HELP? EMAIL ME TO RECEIVE MY FIVE TOP TIPS FOR BLOGGING TO SELL MORE BOOKS:  HI@NORMSCHRIEVER.COM

First off, let me correct that title.  It should read: Confessions of an Amazon.com Best-Selling d-bag book marketer.  That’s because, as of 8:14 am EST on April 26, 2013 AD, the year of our Lord, I joined the ranks of Amazon’s best selling authors.  

I know what you’re thinking: “Who gives a flying shiznitt?”  And I totally agree, but please grant me two seconds anyway, so I might be able to provide you insight into the highly suspect nature of best seller lists.

You see, I love writing, and I love sharing that writing with you.  And on the rare occasion that you, the reader, remark that you actually enjoyed my words (whether out of generosity or intoxication, I couldn’t care less) it just sends me to the moon.  But I hate trying to sell books.  In a perfect world I could just live in a hut on a tropical beach halfway across the world and write my heart out and the books would sell themselves.  But, alas, I find myself required to participate in polite society from time to time, like everyone else.  Sighhhhh. 

Certainly, I’m not alone: there are over 300,00 books published every year, all clamoring to be sold!  That’s a lot of hungry authors yelling at the top of their lungs (on the internet) for you to buy their book.  Me, me me!  After a while it gets so loud and cluttered that it sort of cancels itself out, giving the general public a big, dull headache. 

Don’t get me wrong, I believe my book is damn entertaining and worth a read, but I resist becoming a part of that club.  At least once a week I vow never ever ever to become yet another d-bag book marketer…but that lasts about thirteen minutes and then do it anyway, subjecting myself to the industry’s recommended solicitations: wasting time on Facebook and calling it a social media campaign, begging semi-famous people for a shout-out, pandering to appear on B-List radio shows with plastic plants in their studios, and kissing the ass of some social misfit just because they have a magical thing called a “blog.”  

As an Indie author (which really means ‘self-published’ but we say ‘Indie’ because it sounds WAY cooler, like we’re SO artsy we have no use for abstracts like success and money,) I’m required to work the big room, über-conscious of marketing, promoting, publicizing, advertising, and, ultimately, selling my humble work.  It’s not out of greed – in fact it takes a LOT of book sales just to break even on my costs or to make a little money.  Most authors make more money off of speaking engagements, coaching, ghost writing, or selling you their marketing program than they do off of book sales, and unless you’re one of the iconic few in the ivory tower of publishing (James Patterson, Stephen King, etc.) you probably haven’t quit your day job.

Now, I didn’t say I’m bad at it – I do okay, considering my marketing budget closely resembles a round, bread-like toasted breakfast item that’s covered in crème cheese.  But I truly despise it.  

Yet somehow, inexplicably, lightning struck a month after I released South of Normal (shameless plug) and it achieved Amazon.com’s best seller status.  But before you take out the pom poms and get all excited, (or call “bullshit,” as I probably would), let me explain how the whole thing works, and then maybe you’ll agree that best seller lists, super novas in the book marketing universe, are sort of…d-baggish.  

What is a best seller?

When people hear “best-seller” they assume we’re talking about the New York Time’s Best Sellers List, (NYT is officially the “best sellerS” list, while some spell it ‘best seller’) which is like making the Hall of Fame of writing.  But the New York Time’s list isn’t the only game in town – there are also best selling lists published by the American Booksellers Association, IndieBound, Barnes & Noble, Publishers Weekly, the Boston Globe, USA Today, Denver Post, Wall Street Journal, Los Angeles Times, and Walmart.  

Yes, I’m serious, Walmart.  Imagine someone bragging: “I’m a Walmart best-selling author!”  That’s like saying you have the best teeth in West Virginia.  

No matter which list we’re talking, there are warts to this honor.  No one knows the exact algorithm they use to rank books but industry insiders understand which marketing activities are most beneficial to land their clients on the list.  For instance, the NYT list traditionally didn’t tally book sales but book orders, and to only a handful of brick-and-mortar bookstores.  So smart publicists focused their dollars on ensuring advanced orders to those specific stores, and voilà – their client was on the list.

Hell, it wasn’t even until last year that they started ranking eBooks.  Amanda Hocking sold over a million books but her book NEVER appeared on the NYT list!  However, Snooki’s fiction book, A Shore Thing, hit the list at #24 and, if you’re like me, you’d pay $14.95 NOT to hear what Snooki has to say.  Certainly we can agree that being list-worthy is no glaring indication of quality. 

Buying your way onto a list.

If that’s not watered-down enough, there are even ways to buy your way onto best selling lists.  Legitimate publicity firms will ensure your placement based on what you pay.  The formula is simple – pre-order enough of your own books from the right book stores (albeit at a discount) and you will rank high enough to show up on the list.  Then you can re-sell the books to recoup some of your costs.  To avoid transparency, the firms break up the orders into purchases from smaller corporate entities with different names.  It might cost you $50,000-$80,000 to get on the Wall Street Journal’s list, and triple that to be in the big-daddy NYT list. 

What about eBooks?

And then there are online eBook sales, through Amazon.com, Barnes & Noble.com, and Smashwords.com, etc.  Both eBooks and Indie publishing have completely changed the landscape of publishing over the last five years, ensuring the democratization of literature like nothing since the Gutenberg press.  23% of all book sales in 2012 were eBooks, so Amazon and Kindle, who are tag-teaming a takeover of the whole English-speaking world (and doing a bloody fine job of it,) have their own best-seller lists. 

How do you become an Amazon best seller?

What does it take for an author to become an Amazon.com best seller?  There is no hard and fast rule, but I’ve heard authors generally call themselves a best seller if their book hits top ten in any category.  That was confirmed when I Googled “How many book sales do you need to call yourself a bestselling author at parties to get free drinks from rich people and attract attention from women who otherwise are way out of your league?”  Top ten, it is.  

Can you beat the system?

Does everyone play nice on Amazon?  Of course not.  A concentrated burst of sales and reviews is the fastest way to move up Amazon’s list, at which point they promote you themselves, so some authors pay for reviews.  John Locke, who set the record for the most eBook sales with Donovan’s Creed, admitted to paying for reviews!  He hired a firm to buy 15,000 of his own eBooks to “juice” sales and write favorable reviews, sky rocketing his exposure.  A lot of people in the industry aren’t too happy with that, but I give him credit for outplaying publishing’s innately crooked game.  Screw ‘em. 

Some authors price their eBooks at rock bottom, 99 cents, to promote volume, or even give away masses of books for free because, ultimately, a review is worth more to your exposure and future profit than the .35 cents you might pocket today.  Kindle is accommodating enough to set up your free giveaway and then independent internet sites will help you promote it on the web, charging you for the privilege.  So you end up paying to give your book away for free!  If that’s not counterintuitive to the spirit of commerce then I don’t know what is.  

The trick to ranking high on Amazon.com.

Amazon places books in general categories, like Romance, Biography, Science Fiction, etc., but with 7 million books in print they need distinctive subcategories, like “Civil War memoir,” and “Anything that has to do with zombies.”  They even have sub-sub categories, and it goes on and on.  When an author registers their book it behooves them to place it in the most specific category possible so they’ll face the least competition, and therefore have the best chance of rising in the ranks.  Make sense?  

When registering South of Normal on Amazon (alright, Norm, stop with the name dropping - we get it already) I first tried placing it in a sub-category where only nine books existed, so I’d automatically rank in the top ten.  But changed my mind because I don’t think a book about living in Costa Rica would do well in the only nine-book category I could find: 

Fantasy> Fables and Myths> Biography> Politics> Honest Republicans.  

Instead, I landed in:

Kindle Store> Kindle eBooks> Nonfiction> Travel> Specialty Travel> Adventure.  

Really?  Specialty travel?  What does that even mean, I’m “special” and I happened to travel, so I get my own category?  Books register in a few categories, so I also was a big hitter in:

Books> Humor & Entertainment> Love, Sex, & Marriage.

Wait, so you’re telling me that my book is considered a literary marital aid?  A discourse on intercourse?  Actually, that makes perfect sense, since I wrote about important topics like "Jungle Bush," tourists surprised by transvestite prostitutes, and how sand is definitely not a lubricant.  But we can all agree that I’ve never been accused of being humorous.      

Anyway, the book was released and I begged everyone I’ve known since 2nd grade to buy it and write a review on Amazon, including talking my own mother into writing one under a pseudonym (Pia.)  But I vowed not to get caught up in the whole ranking thing because I’m better than that…so I only checked the rankings first thing in the morning…and after meals…and every time I saw an article on Kim and Kanye, but I swear, that’s it.  

Remarkably, with a modest burst of Kindle sales and a few great reviews (some of them from REAL people other than my family members) South of Normal showed up on the Amazon rankings at #20 in its category, and then #17, and then, the next day, #13.  

I was moving up!  God bless America!  The system is obviously working if it rewards pen-wielding prodigies like yours truly!    

But then something horrible happened – I dropped back down to #15.  F ‘em!  Sons of beaches!  I won’t lower myself to this kind of degradation!  

You see folks, I’m not into superficial self promotion like best seller lists, and…wait, hold on…what’s that?  Holy duck dicks!  I checked again and it said my book was #5!  Five!  (That’s Roman Numeral V, for you keeping score at home.)  What does that mean?!  Something?  Nothing?  Probably something!  

The Tribe had spoken - I was an Amazon best-selling author.  Who the hell was I to question it?  I took a quick screenshot to record the milestone for posterity (and for those who called “bullshit”,) then took it from a better angle, then squeezed my head next to the screen to take a selfie.  I immediately updated Facebook and added the Amazon best seller graphic to my email signature, taking up roughly ¾ of the computer screen so it would be physiologically impossible for anyone but Stevie Wonder to miss it.

I kept checking the rankings to calculate when I’d overtake John Krakauer’s Into Thin Air, the legendary Everest tale that sat atop my category on Amazon, but I still lagged slightly - I only needed about 947,962 more sales to knock off Big John.  Instead, my book lingered in the top twenty for a few weeks, then eventually sunk into ranking obscurity.  But it was too late to take it back; I was officially a best seller, a brand I could narcissistically use for all time (and especially at parties.)  

But don’t worry…this super-duper impressive designation won’t go to my head one iota.  I’m not going to turn into yet another d-bag book marketer, wearing sunglasses indoors and saying “Let’s do lunch, babe.”  I’m still the same good ‘ol broke schlub you know and don't love, a humble blue collar man of the people.  So don’t feel like you need to refer to me as an Amazon best-selling author or anything…MISTER Amazon best selling author will do just fine!  Ha!  (Insert evil laugh here.)  

Now, if you’ll please excuse me, I’m headed to Walmart to sneak some more of my books onto the shelves.  Number one with a bullet, baby!

-Norm :-)

Envy McKee, media personality, celebrity of consciousness, and spiritual diva, has burst on the literary scene like a supernova with her new book, Among Us.  The good news is that this is just the first book in the Stellar Trilogy.  The bad news is we have to wait for the next two, because if the vibrant and fascinating world that McKee penned is any indication, we're in for a rocket ride through her universe, and the psyche of her main characters.  In an age when sci-fi books can tend to be stale or somewhat formulaic, I was ecstatic to dig into her prose and find a new world, a new story, and possibly even a new GENRE that she created with the warmth of your grandmother's front porch in July, not the cold and sometimes impersonal books we're used to.  So how did she come up with this world?  What was her inspiration?  What was her creative process like?  I had so many questions after putting Among Us down that I had to interview Ms. McKee and ask these ten questions:

1. Do you consider your story Scifi?  Have you always liked that genre?

I think The Stellar Trilogy is "other". For the sake of publishing, I had to call it something, so I called it Contemporary Fantasy Fiction. Believe, it was a process of deliberating just to put it in that narrow box, but it fits the best-- until "other" is actually an option.  While I've always been a huge fan of Sci-Fi and fantasy, I can't really call The Stellar Trilogy Sci-Fi because traditionally there's supposed to be science involved. There's some Quantum Physics and Science of Mind intermingled in the story, so sure, I could get away with calling it Sci-Fi and yet... The Stellar Trilogy is so much more than any box I could try to stuff it in. There is no box!!! 

2. How much of yourself and your own life do you see in the main character, or other characters and experiences?

Because Kai's story is about self-discovery and being "other"--there's that word again-- I see a lot of myself through Kai's lens and her experiences. I know what it's like to be deemed "grey matter". Not quite one thing or another, just kind of a fringe existence. What's been so cool is how so many people who've read the book see themselves in Kai too and relate to her experiences. I'm talking women AND men. I suppose it was instinct when I started off the "Dear Reader" commentary with "Kai is you." I think the essence of Kai is in us all. Kai means love by the way. To answer your question, there's a lot of me in Kai, but there's a lot of other people in her too. The other characters, to be honest, they aren't based on any people I know. They created themselves as supporting presence for Kai's journey. 

3. What is your creative process?  How do you come up with ideas?  When/where do you write?

Honestly, my creative process is really just S.M.A.D. (Sit My Ass Down). My brain is like a sieve. Once I sit down in front of my computer, the pictures in my head start and my job is simply to explain what I'm seeing. Then the characters start talking and I treat the experience like improv acting. In improv, every person in a scene has to commit to "yes". So that means if somebody does or says some crazy ish, everybody in that scene has to stay in character and go with it until the end of the scene. That is the literal process that happens in my head. I don't have an end game. I don't write notes or have outlines. My job as the vessel of the work is to take the ride, wherever it's going. It's never a dull moment because I never know where it's going. I knew how the story ended when it was over. Just like the reader.

I suppose my ideas come from that process, but it's been about self discovery for me as well. This is my first book. I can't say I have a formula yet. I keep a journal. I can say the idea for The Stellar Trilogy came about from a few pages of ideas I wrote in one of my journals.

I mentioned my brain is a sieve right? I write all the time. I'm always writing something, but not always what I sat down to write. I can say I work best either at a million o'clock at night on the deck with my laptop when my daughter is asleep or at my "creation studio"-- either way it's all about having no one around to judge me whilst I'm talking to all the people populating my head. LOL.

4. How is writing a book different (or the same) from the other media work you do?

Writing The Stellar Trilogy is not that much different than what I do in other forms of media in that it's a viable and tangible creative outlet for me. Everything I have done and do currently in media is about reframing the conversations we have with ourselves. The Stellar Trilogy fits this core value of mine perfectly. It's different in that it's undiluted. Media always has to be boiled down to fit an allotted time frame which has to amount to clips, snippets, trailers and blurbs. A book is its own thing and is timeless if it must be. People can take their time and savor it. They can put it down and come back to it later. However long "later" happens to be. It took me 3 years to read The Celestine Prophesy. I would buy it and give it away, then buy it and give it away. Once I saw the movie, I was hooked. I had to read every book in the series and did so in one weekend. The Celestine Prophesy changed everything for me particularly about how creative ideas and stories can unwittingly become lessons for humanity that also changes lives. A story can be fun and funny and also esoteric and complicated. It can be exciting and riveting and also compel important questions and conversations. So with that said, I think adding fiction to my current media repertoire is the perfect compliment to my career as a whole. A) Because it's in me to do. and B) Because people embrace ideas in all different ways right? Books live in their own time continuum. 

5. How long did it take to write this book?

I wrote the first draft in a month or two. It took 7 years to rewrite, revise, revision, reshape and uplevel the story to what it is now. What I mean by 7 years is 2 or 3 years tucked away and then I'd pull it out and add or delete something. Then pull it out again 2 or 3 years later and add or delete something. The Stellar Trilogy has had too many drafts to count. I didn't have the missing pieces to the story's puzzle until around May (of 2013). That's why it took 7 years to publish.

6. Tell me about the language, customs, and culture of these characters.

Kai is a Sialovehal (A Seed) from TuStai. Her people are called The Stai (Star People) and speak Tuahstai (Tongue of Stars). Kai thinks she's human, of course, having been raised by her surrogate humans on Earth--which is an interesting dynamic. The Stai people are highly evolved beings who live in higher realms. Their role in the story ( from what we know) is to initiate a working and self sustaining evolutionary process for humans called The Entwine of Mirth (The Joining of Joy)--to help expedite humans to their fullest potential so they don't destroy themselves and Earth. The Stai sent missionaries to help initiate The Entwine. It's a painfully long process and isn't something The Stai take lightly. Something went horribly wrong however. Kai's father was one of the missionaries originally sent to Earth, but he went bat sh*t crazy and it's Kai's job to return him home or The Entwine will never be balanced, Kai's mom can't return home AND the Earth will be destroyed. We don't learn a lot about The Stai in Book 1, but we do get the impression they are mighty important in the scheme of things in the big, big, mighty big universe. 

I think the development of Tuahstai for Book 1 grounds the story in the "otherness" that lurks in every scene.  It's a phonetic language like Polynesian languages. Every syllable is pronounced.   Tuahstai is spoken in pockets throughout the book in an effort to help Kai remember her mission--which is to return her father home. It's way more complicated than that, of course, based on who her dad turns out to be. I have a feeling Kai learns a lot more about The Stai and her home planet/higher realms in Book 2, but I can't be sure yet. I won't know until I finish writing it!

7. How did you come up with the star image?  What does it represent?

Like most things in this book, I didn't come up with it, it found me. From what I understand, The 5 point star is a piece of a larger whole of the symbol that represents The Stai. There's also a circle in that mix and another symbol, yet undisclosed. The star is the most prevalent in Book 1, so we'll stick with that. My theory--and this is just a theory at this point-- is that it has something to do with Sacred Geometry. A 5 point star gives off the same vibe as Leonard Da Vinci's Vitruvian Man. Perfect proportions? Balance? The head is always aligned with higher realms than the body? I don't have that answer yet. I'll let you know when I find out! I do know that all of the original Star People wear their stars in the middle of their forehead as their birthright. It does serve a purpose, but you have to read the book to find out what that is. 

8. How much of the story/themes/experiences are grounded in our real world, and written as conscious metaphors?  What lessons can our world learn from that world?  

Book 1 of The Stellar Trilogy is truly a set up for what's unfolding in Book 2. Book 1 is called Among Us, so for Kai it's about self discovery and walking through the veil of her perceived reality. Which is something we're all called to do at some point in our lives. Book 2 is called Awake. So.

The story is contemporary in that it takes slices of "real life" and folds it into the mix of a more metaphysical idea of the themes and things we've all read about or heard of at some point in our lives. But nothing is what it seems. Nothing is as we think it's supposed to be. I do think there are conscious metaphors steeped into the storyline too. But esoteric concepts are a personal discovery piece. It's going to resonate differently for everybody. Which I think is the coolest part of how the story unfolds. 

The world that happens to be Kai's life is not so different from the world we live in now. It feels like a quirky dream for some and a blatant nightmare for others. I think The Stellar Trilogy tests the boundaries of what we believe reality to be and how we may or may not shape the lives we live. How much power do we really have in shaping our world? Is my life experience nature or nurture? What if what I think the world is--is utterly false? Then what? In order to stay the same, you have to deny reality.  But then you have to ask, well... what is reality? That's Kai conundrum throughout the book. I guess the funny part is, as deep as it sounds, it's really not that deep. It's as simple as asking: Am I the master of my reality or is my reality the master of me? Whatever way you answer, you'll be right. That's no metaphor, that's an everyday conundrum we all face. It's Kindof cool to see Kai's process as she faces all the crazy crap she experiences throughout the story.

9.  Where can readers get the book and how can they best help you spread the word?  

Right now The Stellar Trilogy is available on Amazon via paperback and Kindle. Kindle of course, has a free app for all smart phones and tablets. In a few weeks The Stellar Trilogy will be available at every major online retailer and for every e-book reader.

How can you spread the word?! Social Media!!! My Instagram is @EnvyousLife. When you get the book, share your pic with me on Instagram! Share where you are as you're reading it. At the beach? Bus? Train? In bed with your pet mouse? In the backseat of the longest road trip ever? Use the hash tag #TheStellarTrilogy. I always repost, retweet and fave. I'm also selecting random peeps who post their #TheStellarTrilogy pics this summer to receive really cool gifts bags via some really, really, really cool brands. I haven't announced yet, but those details are coming soon. Share for the love, but also know, sharing is a win/win.

Also, if you've read the book and love it, share a review on amazon.com. I've had about a zillion FB, twitter, text and phone conversation reviews so far about how much folk love The Stellar Trilogy! The feedback has been humbling and amazing! For example, this woman inboxed me on FB to say she believes The Stellar Trilogy is the Celestine Prophecy for our generation. How awesome of an amazon review would that have been right? So if you love it, tell other readers why so they can jump in, read it and love it too! Social media and word of mouth is running this party, and for that I am humbled beyond words. Thank you abundantly!

10.  What’s next????  

I'm presently working on The Stellar Trilogy: Book 2, Awake. Everyone who has read Book 1 has said out loud that it's designed to be a movie, so... I'm actively circulating Book 1 around to film production houses to manifest The Stellar Trilogy Movie 1 (of 3) into production sooner, rather than later. Why not, right? Also, my home base is envymckee.com, so all the news you can use is allllll there!

***
I highly recommend Among Us to book lovers who want to delve into a dynamic, entertaining, and intellectually-challenging read.  Feel free to stay in touch with Envy on Twitter @QueenEnvy.  

I'm more excited to write this morning than usual because I just received my first one-star review for South of Normal.  Yes, I do mean I'm excited in a good way, and no, "one-star," is not a typo.  Let me explain why, and offer how one-star reviews are actually nothing to stress about as an author.

I checked into my Amazon.com page this morning and saw a new review had been posted.  That’s usually a good thing, but this reader gave the book one star.    

The review was titled "horrible on EVERY level," and went on to describe me as "meaningless, a loser, whining, miserable, no wonder your life sucks, addicted to stupidity," and went on to characterize me as a "meatball" and say “if typing ‘Dear Diary, today I washed my underwear’ is what makes one a writer....you are qualified."  

I typed in “Thank you for your review,” and left it at that.  

Why could I so easily absorb that punch in the stomach?  I wrote about this same topic earlier in an article posted on the Authority Publishing blog so I apologize for any redundancy, but I thought this was important enough to reexplore.  I think this new conversation can help a lot of new authors who are still growing their thick skin.  

A bad review just means you successfully identified someone who is NOT in your target market.  It doesn’t mean your book is bad (just like a five-star review doesn’t mean it’s good,) just that someone REALLY disliked it. Some people love Shakespeare, some love I Hope they Serve Beer in Hell.  Some people love the movie The Notebook, some the Hangover. 

No one is going to love everything – that’s impossible (and would make the world damn boring.)  That’s not your goal.  If you try to please everyone you will be miserable.  So your job as an author (other than writing the best, most honest book you can) is to find your specific target market and share your work with them as much as possible.  

A lot of this advice applies to all artists, not just writers, but singers, actors, inventors, or anyone who is trying to do something different and creative in this world.  Hopefully these thoughts put things in perspective so you won't be stunned by a bad review, just motivated to shine on!  

10 reasons why authors should love one-star reviews:

1. They are right.
I know what you might be thinking: “Say what?  No way!  My work is better than that, they don’t know what they’re talking about, I’m right and they are wrong!”

A review is 100% THEIR forum to express whatever opinion they wish, it belongs wholly to the reader.  You, the author, had 250 pages to express your view of the world, so now they get to cram their whole existence into 200 words, reflected off your work, so they are never wrong.  Their opinion might be short-sighted, emotional, incomplete, or a little unfair, but that’s cool.  It’s their time to talk, so I just need to shut the hell up and respect that. 

2. They may be too close.
When you are a new nonfiction writer and your book hasn’t spread to that 2nd and 3rd level of awareness among people you don’t know, some of your initial reviews will be from people in the book (and don’t like their portrayal,) someone who has a bee in their bonnet about the subject matter, someone who thinks they can do it better/are smarter, someone who is off their meds, someone who hasn’t read the whole book (as clearly, this reviewer didn’t get past the second chapter) or a competing writer trying to slam your book to promote their own.  They are way too close to the whole thing for you to consider their words impartial.   

3. There are a lot of angry people out there.  
Sadly, the internet has become a cesspool of angry and desperate people expressing their darkest thoughts, hiding behind the mask of anonymity.  When someone feels sad, alone, angry, or fearful, they lash out any way they can, and that is often with homophobic, racist, or hateful comments on the internet.  They still probably didn’t like your book, but the hurtful, attacking review probably had more to do with their life than it did your book.  Let's just give them a hug, not take it personal. 

4. At least you’re not boring.
Give me one-star reviews all day long, but just PLEASE don’t give me a two or three-star review – that’s just blahhhhhh.  I said as much in the introduction to South of Normal, that my goal with the book was to make people think a little bit and feel something.  A one-star review just shows that the book stirred their passion and challenged their belief system, but at least it wasn’t viewed as boring – the ultimate sin. 

5. Crazy loses credibility.
The more crazed and aggressive the reviewer sounds, the more they lose credibility with anyone who may be reading it. Their own words will expose them for who they are, not who YOU are.  When responding to a bad review, ALWAYS be nice, polite, and respectful.  NEVER debate them.  Agree with them, thank them, and have fun with it.  

6. Understand statistical outliers.
Whenever you open up something to mass opinion, their will be outliers, people who go way off the deep end, in either direction. For instance, South of Normal now has 28 5-star reviews (to be fair, a lot from friends, but a significant portion from people who I don’t know at all) and a single 1-star review.  That will speak for itself.  I’m not saying this to defend the book or claim it’s something special, but to show that their will be outliers no matter what statistic or ranking you’re looking at, and the truth probably lies somewhere in the middle.

7. It’s not going to affect sales either way.
You won’t lose significant sales with a one-star review, nor will people throw money at you because you have a few good reviews.  Selling books is about finding your target market, those who want or need your content, and then consistently (but tastefully) introducing the subject matter to them so you may share an experience, and build loyalty.  So one little blip on the radar isn’t going to sabatoge that process.  In fact, you might even attract a few new readers based on the bad review.  My friend Chris said it best when I shared this review on Facebook: “I’d buy the book just based on their bad one-star review!”  

8. Everyone gets bad reviews.
This is amazing, but even the great authors classic authors received one-star and negative reviews.  I did a quick search on Amazon and Romeo and Juliet has 22 1-star reviews out of 267 total, or an astounding 8.2%!  The Catcher in the Rye (one of my all time favorites,) 344 out of 3,341, or about 10%!  How about the mega-selling 50 Shades of Gray?  It has over 27% one-star reviews!  

9. You’re nobody until somebody hates you.
A long time ago I gave some advice to my dear friend ML, who puts herself “out there” tirelessly to help others become happier and healthier.  One time it backfired and she received some hurtful comments from someone, and came to me, upset.  I gave her the advice “Congrats.  You know you’re breaking through and doing your job well when you start getting haters.” 

10. Who cares?  
I mean, really…does it matter?  Of course it hurts, it stings, it sucks, but will it change anything?  No.  They can not ruin the experience for you – only YOU can ruin the experience for you, so don’t allow that to happen.  When you zoom out to a year from now, or even a month from now, you probably won’t even remember the incident, or just laugh at it, so who gives a shit? Focus on the good things you are doing and the wonderful people who have given you good, honest (though no always perfect) feedback. 

Negativity goes BOOM! but  quickly fades, while positivity echoes forever.

***

Thanks for your time, your reviews, and have an amazing day!

Norm  :-)

Ethics in Memoir

Writing a memoir can be a fun, exciting endeavor, and cathartic for the author to get their version of real life onto the page.  It also has the capacity to piss off a lot of people. 

I ran into a few complex ethical questions while writing my second book, South of Normal, a nonfiction account of the year I lived down in Tamarindo, Costa Rica.  As I navigated the tangled jungle of ethics within that book, I decided to document and share a few points that might help other authors, as well:

Get their feedback – If characters will be recognizable and you actually care what they think, be respectful.  Send an email letting them know that you are publishing this project and offer to have a conversation with them if they have any issues or concerns.  Be open to listening to their point of view and making any non-essential changes  

Never compromise someone’s safety - As I wrote “South of Normal” I reached out for a friend, unfortunately a main character in the book who is locked up in a Third World prison.  He requested that I excluded certain details about his case for security reasons, and of course I complied. 

Chose your words carefully – Even changing one word can alter the whole context of a paragraph.  Showing actions or documenting a character’s dialogue straight from their mouth is a great way to show “the dirt” because the writer’s not telling you what to think, they make up an opinion for themselves.

Be fair with each character – Show the good and bad in your characters to balance them out.  Great people often have great flaws and people who do bad things are usually just misguided or hurt, not evil.  Making the bad guys likable and vice versa will also add depth and humanize your characters.

Don’t write angry – Ranting against someone and settling scores in your writing is a horrible thing to do.  But it’s also fun, and better than blowing up their car in real life, so I recommend doing it through the lens of humor, and show some sort of redemption or coming to peace with them afterwards.  Angry does not write well, and usually reflects more poorly on the writer than it does the subject.

Hold yourself to the same standard – Bash yourself.  I mean really rip into your flaws, misdeeds, and moral struggles.  The readers will see themselves in you and love you for it.  Again, humor is a great way to expose your foibles. 

Want vs. Need - Make sure private and revealing details about characters are necessary – as a rule of thumb anything that’s written should either develop characters or move the story along with action. 

Change names – the easiest way to insulate yourself against the backlash from characters in your book is to alter their names, and even relevant details.  Once that is done you’ll sleep easier telling your truth without softening the blows.

Get it in writing - Document Facebook messages, texts, and emails with information with the characters and situations in your book.  Having written documentation is your bulletproof vest against libel suits or flat out denials.  

The dark alley test – Ultimately who’s right and wrong becomes irrelevant at a certain point.  If you still have to work or interact with these people on a daily basis then ask yourself if what you’re writing is worth it if you happened to meet them in a dark alley.    

Sometimes real life is just more important than your art.  I have a dear friend in Tamarindo whose friendship I value above all else.  She is a pivotal character in the book and goes through a difficult, emotional journey, though her growth is one of the main victories by the end.  It was important for me to get her blessing, so I asked her to read certain parts of the manuscript before it went over to the publishers.  I was pleasantly surprised that she suggested only one small change, but other than that really liked it and thought I did a good job.  You never know how people will respond emotionally to their private lives being documented, so just ask.   

Some people will love their portrayals in South of Normal, some will be less than thrilled.  But I’m confident I found that small patch of terra firma where I treated everyone fairly but also didn’t set out to assassinate anyone’s character, while still staying true to the heart of the story.  Wish me luck, and I’ll see you in a dark alley soon.  

-South of Normal is due out March 1.  Follow me on Twitter @NormSchriever for updates.  

Help me give away 100 books for free!  On Monday, January 21st only get a free copy of "Pushups in the Prayer Room," by Norm Schriever.  All you have to do is:

1. Just Like his Facebook page, http://www.facebook.com/AuthorNormSchriever

2. Share this link with your friends on Facebook, Pinterest, and Twitter 

3. And Paypal $4.95 for shipping to hi@NormSchriever.com

Free Book Giveaway!  Get a copy of "Pushups in the Prayer Room," by Norm Schriever!  On Monday, January 18th only receive a free copy of this wild, crazy travel memoir.  To get a free copy just:

1. Just Like his Facebook page, http://www.facebook.com/AuthorNormSchriever

2. Share this link with your friends on Facebook, Pinterest, and Twitter 

3. And Paypal $4.95 for shipping to hi@NormSchriever.com